Inside the nudge unit : how small changes can make a big difference

Halpern, David (David S.) (author.). Service, Owain, (author.). Behavioural Insights Team (Great Britain) (author.).

Summary: Adding a crucial line to a tax reminder brought forward millions in extra revenue; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. Halpern heads up the UK government's "Nudge Unit," the world's first government institution that uses behavioral economics to examine and influence human behavior, to "nudge" us into making better decisions. Here he shows you how to make better choices and improve your life.

Item details

ISBN: 0753556553
ISBN: 9780753556559
Physical Description: print
xiv, 383 pages : illustrations ; 20 cm
Publisher: London : WH Allen, 2016.
Copyright: ©2015

Contents / Notes

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	A short history of nudging -- Changing the world a nudge at a time -- Behavioural insights as a policy tool -- Where next?