Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)
Item details
- ISBN: 9780071762342 (pbk. : alk. paper)
- ISBN: 0071762345 (pbk. : alk. paper)
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Physical Description:
print
x, 260 p. : ill. ; 23 cm. - Publisher: New York : McGraw-Hill, c2011.
Contents / Notes
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Listen first, and never stop listening -- Way beyond "women 25 to 54": define your target audience better than ever -- Think-and act- like your customer -- Invite your customers to be your first fans -- Engage: create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments, too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire your customers to share stories -- Integrate social media into the entire customer experience -- Use social network ads for greater impact -- Admit when you screw up, then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy. |
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Library System: Library Branch Name
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Call Number / Copy Notes | Barcode | Shelving Location | Status | |
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Sara Hightower Regional Library: Cedartown Public Library |
658.872 KERPEN (
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31047002002438 | NONFIC | Available |