Book
Target marketing : researching, reaching, and retaining your target market
Item details
- ISBN: 1574100270
- ISBN: 9781574100273
-
Physical Description:
print
viii, 166 p. ; 28 cm. - Edition: 3rd ed.
- Publisher: Chicago, Ill. : Upstart Pub. Co., c1996.
Contents / Notes
| General Note: | Rev. ed. of: Target marketing for the small business. 2nd ed. 1993. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Ch. 1. How to Survey the Market -- Ch. 2. Protecting Your Idea -- Ch. 3. The Use of Questionnaires -- Ch. 4. Testing the Market -- Ch. 5. Evaluating the Competition -- Ch. 6. Finding Your Target Market -- Ch. 7. Product or Service -- Ch. 8. Place -- Ch. 9. Price -- Ch. 10. Promotion -- Ch. 11. Packaging -- Ch. 12. Customer Service -- Ch. 13. Customer Satisfaction -- Ch. 14. Communication -- Resources for Small Business -- Glossary of Marketing Terms. |
Find similar items by subject
| Subject: | Target marketing Small business Management Cibles (Marketing) Petites et moyennes entreprises Gestion |
Show Only Available Copies
| Library System: Library Branch Name
|
Call Number / Copy Notes | Barcode | Shelving Location | Status | |
|---|---|---|---|---|---|
| Athens Regional Library System: Athens-Clarke County Library |
NONFIC 658.8 PINSON (
Send Text) |
33207004811826 | NONFICTION | Available |
