Upstart start-ups! : how 34 young entrepreneurs overcame youth, inexperience, and lack of money to create thriving businesses

Summary: Offers advice for young entrepreneurs on how to succeed in business, drawing from interviews with thirty-four businessmen and women under thirty-years-old to discuss motivation, ideas, marketing, partners, financing, management, and other topics,

Item details

ISBN: 076790088X
ISBN: 9780767900881
Physical Description: print
viii, 232 pages ; 24 cm 4
Edition: 1st ed.
Publisher: New York : Broadway Books, ©1998.

Contents / Notes

Bibliography, etc. Note:

Includes bibliographical references (pages 220-221) and index.

Formatted Contents Note:

[ch]. 1. What it takes (and what it doesn't): the traits upstarts share -- [ch]. 2. Lightbulb chapter: where do great ideas come from anyway? -- [ch]. 3. In search of customers: a quick primer on market research -- [ch]. 4. Can you go it alone?: the ups and downs of having a business partner -- [ch]. 5. Making money grow on trees: finding the cash to feed your business -- [ch]. 6. Guerrilla marketing: how to stand out when no one's paying attention -- [ch]. 7. Nuts and bots: turning your idea into an operation -- [ch]. 8. Management 101: Yes, you can call a meeting, even if this isn't IBM -- [ch]. 9. In search of gurus: how to know when to call in the adults.