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The catalyst : how to change anyone's mind Cover Image Book Book

The catalyst : how to change anyone's mind

Berger, Jonah (author.).

Summary: "The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst."--Amazon.com.

Item details

  • ISBN: 9781982108601
  • ISBN: 1982108606
  • ISBN: 9781982108649
  • ISBN: 1982108649
  • ISBN: 9781982108656
  • Physical Description: print
    x, 270 pages : illustrations ; 22 cm
  • Edition: First Simon & Schuster hardcover edition.
  • Publisher: New York, NY : Simon & Schuster, 2020.

Contents / Notes

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note: Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis.

Find similar items by subject

Subject: Change (Psychology)
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BUSINESS & ECONOMICS Leadership
BUSINESS & ECONOMICS Marketing
Change (Psychology)
Persuasion (Psychology)
Change (Psychology)
Psychology
Genre: Self-help publications.
Self-help publications.

Currently available copies

  • 19 out of 19 copies are currently available at PINES.

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  • 0 current holds on 19 total copies.
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Library System: Library Branch Name
Call Number / Copy Notes Barcode Shelving Location Status  
Athens Regional Library System:
      Athens-Clarke County Library 		NONFIC 303.342 BERGER ( Send Text)
 31001003890481 NONFICTION Available
Azalea Regional Library System:
      Greene County Public Library 		303.342 BER ( Send Text)
 31056008736873 ADULT Available
Clayton County Library System:
      Forest Park Branch 		303.342 BERGER, JONAH ( Send Text)
 31012005656846 STACKS Available
Dougherty County Public Library:
      Central Branch 		303.342 BERGER, JONAH ( Send Text)
 31018904589384 NONFIC Available
Dougherty County Public Library:
      Northwest Branch 		303.342 BERGER, JONAH ( Send Text)
 31018904593691 NONFIC Available
Flint River Regional Library System:
      Griffin-Spalding County Library 		303.342 BERGER ( Send Text)
 31022009446326 ADULT Available
Live Oak Public Libraries:
      Bull St. Library 		303.342 BERG ( Send Text)
 31008000719837 NONFIC Available
Live Oak Public Libraries:
      Forest City Library 		303.342 BERG ( Send Text)
 31008000719795 NONFIC Available
Live Oak Public Libraries:
      Hinesville Library 		303.342 BERG ( Send Text)
 31008000719803 NONFIC Available
Live Oak Public Libraries:
      Hinesville Library 		303.342 BERG ( Send Text)
 31008000719894 NONFIC Available
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