The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.
Item details
- ISBN: 0321348109
- ISBN: 9780321348104
- Physical Description: 194 pages : illustrations ; 21 cm
- Edition: Revised edition.
- Publisher: Berkekley, CA : New Riders, [2006]
- Copyright: ©2006
Contents / Notes
General Note: | The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index. |
Bibliography, etc. Note: | Includes bibliographical references (pages 181-187) and index. |
Formatted Contents Note: | Differentiate -- Collaborate -- Innovate -- Validate -- Cultivate. |
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Library System: Library Branch Name
|
Call Number / Copy Notes | Barcode | Shelving Location | Status | |
---|---|---|---|---|---|
Chestatee Regional Library System: Lumpkin County Library |
658.827 NEUMEIER (
Send Text) |
31011005765128 | NONFIC | Checked out | |
Conyers-Rockdale Library System: Nancy Guinn Memorial Library |
658.827 NEU (
Send Text) |
310150030118283 | ADULT | In transit |
Electronic resources
- Version of Resource: http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html
- Table of contents
- Version of Resource: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
- Table of contents
- Version of Resource: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
- Table of contents