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The identity trade : selling privacy and reputation online  Cover Image Book Book

The identity trade : selling privacy and reputation online

Draper, Nora A. (author.).

Summary: The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity-a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.

Item details

  • ISBN: 9781479895656
  • ISBN: 1479895652
  • Physical Description: print
    vii, 273 pages : illustrations ; 24 cm.
  • Publisher: New York : New York University Press, [2019]

Contents / Notes

Bibliography, etc. Note: Includes bibliographical references (pages 227-260) and index.
Formatted Contents Note: Introduction: framing the consumer privacy industry -- Part I. Selling privacy to the mass -- The consumer privacy space: building an industry -- Digital privacy goes mainstream: selling an anonymous web -- Opt out for privacy, opt in for value: the introduction of the infomediary -- Part II. Privacy goes public -- Reputation defenders: selling privacy in public -- Reputation promoters: building identity capital online -- The big power of small data: a revolution in privacy -- Conclusion: optimism or amnesia? Looking forward, looking backward.
Subject: Internet industry United States
Privacy United States
Data protection United States
Consumer protection United States
Information technology Social aspects United States
Consumer protection
Data protection
Information technology Social aspects
Internet industry
United States

Currently available copies

  • 2 / 2 copies available at PINES (Show)
  • 1 / 1 copies available at West Georgia Regional Library System


  • 0 current holds on 2 total copies.
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Library System: Library Branch Name
Call Number / Copy Notes Barcode Shelving Location Status  
West Georgia Regional Library System:
      Dog River Library
381.142 DRAPE
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31057014156254 NONFICTION Available

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