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Slugfest : inside the epic fifty-year battle between Marvel and DC Cover Image Book Book

Slugfest : inside the epic fifty-year battle between Marvel and DC

Tucker, Reed (author.).

Summary: "THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before."--Amazon.com.

Item details

  • ISBN: 9780306825460
  • ISBN: 0306825465
  • ISBN: 9780306825477
  • Physical Description: print
    xviii, 286 pages ; 24 cm
  • Edition: First edition.
  • Publisher: New York, NY : Da Capo Press, 2017.

Contents / Notes

Bibliography, etc. Note: Includes bibliographical references (pages 261-276) and index.
Formatted Contents Note: 1. DC becomes the industry's eight-hundred-pound gorilla -- 2. Mighty Marvel comes out swinging -- 3. The rivalry catches fire -- 4. DC desperately chases Marvel -- 5. The "devilish competition" pulls off a headline-worthy heist -- 6. The universes collide at last -- 7. DC reboots to take on Marvel -- 8. You will believe a man can fly -- 9. The battle moves to a new arena--the comic shop -- 10. DC's big, bold gamble -- 11. From humongous boom to hideous bust -- 12. The war gets uncivil -- 13. Superhero movies and TV shows take over the world -- 14. The rivalry moves from the comic rack to the corporate boardroom -- Epilogue.

Find similar items by subject

Subject: Marvel Comics Group History
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Marvel Comics Group.
Marvel Comics Group History
Comic books, strips, etc United States History and criticism
Competition United States Case studies
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COMICS & GRAPHIC NOVELS / General
Genre: Comics (Graphic works)
Case studies.
Criticism, interpretation, etc.
History.
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Athens Regional Library System:
      Athens-Clarke County Library 		NONFIC 338.7617 TUCKER ( Send Text)
 31001003535599 NONFICTION Available
Azalea Regional Library System:
      Jasper County Public Library 		338.7617415 TUC ( Send Text)
 31056008512969 ADULT Available
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      Central Branch 		338.7 TUCKER, REED ( Send Text)
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      Griffin-Spalding County Library 		338.761 TUCKER ( Send Text)
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