Catalog

Record Details

Catalog Search

Search Results filters

Filtered by:

Back To Results
Showing Item 31 of 586

The automatic customer : creating a subscription business in any industry  Cover Image Book Book

The automatic customer : creating a subscription business in any industry

Summary:

"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"-- Provided by publisher.

Contents:

Subscribers are better than customers. Who wins in the subscription economy?
Why you need automatic customers
The nine subscription business models. The membership website model
The all-you-can-eat library model
The private club model
The front-of-the-line model
The consumables model
The surprise box model
The simplifier model
The network model
The peace-of-mind model
Building your subscription business. The new math
The cash suck vs. the cash spigot
The psychology of selling a subscription
Scaling up
Reflections.

Item details

  • ISBN: 159184746X
  • ISBN: 9781591847465
  • Physical Description: 218 pages : illustrations ; 24 cm
    print
  • Publisher: New York, New York : Portfolio/Penguin, 2015.

Contents / Notes

Bibliography, etc. Note: Includes bibliographical references and index.
Formatted Contents Note:
Subscribers are better than customers. Who wins in the subscription economy?
Why you need automatic customers
The nine subscription business models. The membership website model
The all-you-can-eat library model
The private club model
The front-of-the-line model
The consumables model
The surprise box model
The simplifier model
The network model
The peace-of-mind model
Building your subscription business. The new math
The cash suck vs. the cash spigot
The psychology of selling a subscription
Scaling up
Reflections.
Subject: Entrepreneurship
Business planning
Strategic planning
BUSINESS & ECONOMICS / Small Business
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
Business planning
Entrepreneurship
Strategic planning

Currently available copies

  • 1 out of 1 copy are currently available at PINES.

Holds

  • 0 current holds on 1 total copy.
Sort by distance from:
Show Only Available Copies
Library System: Library Branch Name
Call Number / Copy Notes Barcode Shelving Location Status  
Sara Hightower Regional Library:
      Rome-Floyd County Library
658.87 WARRILLO ( Send Text)
31047002581035 NONFIC Available

Back To Results
Showing Item 31 of 586

Additional Resources