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Athens Regional Library System:
      Athens-Clarke County Library
NONFICTION NONFIC 658.8342 BERGER
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Athens Regional Library System:
      Watkinsville/Oconee County Library
NONFICTION NONFIC 658.8342 BERGER
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      Augusta-Richmond Co. Public Lib.
ADULT 658.8 BER
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      Maxwell Branch Library
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      Walnut Grove Library
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Coastal Plain Regional Library System:
      Tifton-Tift County Public Library
Stacks 658.8342 BERGER, JONAH
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Conyers-Rockdale Library System:
      Nancy Guinn Memorial Library
ADULT 658.8342 BER
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      Fayette County Public Library
ADULT 658.834 BERGER
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Hart County Library System:
      Hart County Library
NONFIC 658.8 BERGER
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Houston County Public Library:
      Nola Brantley Memorial Library / Warner Robins
ADULT 658.8 BER
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Item details

  • ISBN: 9781451686579 (hbk.)
  • ISBN: 1451686579 (hbk.)
  • Physical Description: viii, 244 p. : ill. ; 22 cm.
  • Edition: 1st Simon & Schuster hardcover ed.
  • Publisher: New York : Simon & Schuster, c2013.

Contents / Notes

Bibliography, etc.:
Includes bibliographical references and index.
Contents:
Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Summary, etc.:
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Subject: New products
Consumer behavior
Popularity > Economic aspects.
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