383, 16 p. :ill. ;21 cm.
"A hardcover edition of this book was published in 2004 by Houghton Mifflin Company ... First Perennial edition published 2002. First Harper Perennial edition published 2005 ... Reprint. Originally published: New York : Houghton Mifflin, 2001"--T.p. verso.
Includes: P.S. : insights, interviews & more.
Includes bibliographical references (p. [356]-361) and index.
American way: The founding fathers. Your trusted friends. Behind the counter. Success -- Meat and potatoes: Why the fries taste good. On the range. Cogs in the great machine. The most dangerous job. What's in the meat . Global realization -- Epilogue: Have it your way -- Afterword: The meaning of mad cow.
1.Fast food restaurants--United States.2.Food industry and trade--United States.3.Convenience foods--United States.Dynamic Details