Developing business strategies

Aaker, David A. (Author).

Item details

ISBN: 0471118141 (acid-free paper)
ISBN: 9780471118145 (acid-free paper)
Physical Description: print
xv, 379 p. : ill ; 24 cm.
Edition: 4th ed.
Publisher: New York : Wiley, c1995.

Contents / Notes

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy? -- Strategic Thrusts--The Route to SCAs -- A Strategic Business Unit -- Strategic Market Management: A Historical Perspective -- Strategic Market Management: Characteristics and Trends -- Why Strategic Market Management? -- Strategic Market Management: An Overview -- External Analysis -- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection -- Selecting among Strategic Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations -- Unmet Needs -- Competitor Analysis -- Identifying Competitors--Customer-Based Approaches -- Identifying Competitors--Strategic Groups -- Potential Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market Analysis -- Dimensions of a Market Analysis -- Actual and Potential Market Size -- Market Growth -- Market Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key Success Factors--Bases of Competition -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty -- Dimensions of Environmental Analysis -- Dealing with Strategic Uncertainty -- Impact Analysis--Assessing the Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability.

Find similar items by subject

Subject:

Strategic planning
Marketing Management
Strategisch management
Planification stratégique
Marketing Gestion
Strategische Planung
Unternehmensplanung
Business Planning

Currently available copies

1 out of 1 copy are currently available at PINES. (Show)
1 out of 1 copy are currently available at Athens Regional Library System. (Show)
1 out of 1 copy are currently available at Athens-Clarke County Library.