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Influencer : building your personal brand in the age of social media Cover Image Book Book

Influencer : building your personal brand in the age of social media

Hennessy, Brittany (author.).

Summary: Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.

Item details

  • ISBN: 9780806538853
  • ISBN: 0806538856
  • Physical Description: print
    xiv, 256 pages ; 21 cm
  • Publisher: New York, NY : Citadel Press, Kensington Publishing Corp., [2018]

Contents / Notes

General Note:
"The blueprint to manage and monetize your influence as a content creator"--Cover.
Formatted Contents Note: Building your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? -- Packaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? -- Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one? -- Planning your future. The goal: How do you prepare for what's next?

Find similar items by subject

Subject: Internet marketing
Branding (Marketing)
Self-presentation
Success in business
Online social networks
Social media
Branding (Marketing)
Internet marketing
Online social networks
Self-presentation
Social media
Success in business
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
BUSINESS & ECONOMICS / Entrepreneurship
Genre: Nonfiction.

Currently available copies

  • 6 out of 8 copies are currently available at PINES.

Holds

  • 0 current holds on 8 total copies.
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Library System: Library Branch Name
Call Number / Copy Notes Barcode Shelving Location Status  
Athens Regional Library System:
      Athens-Clarke County Library 		YA 658.872 HENNESSY ( Send Text)
 31001003888741 YA Available
Hall County Library System:
      Gainesville Branch 		658.8 HENNESSY ( Send Text)
 31025003752060 NONFIC Available
Middle Georgia Regional Library:
      Riverside Branch Library 		658.872 HENNESSY B ( Send Text)
 31033012384966 Adult Nonfiction Checked out
Middle Georgia Regional Library:
      Washington Memorial Library 		BANC 658.872 HENNESSY B ( Send Text)
 31033012404954 Business Center Checked out
Northwest Georgia Regional Library:
      Dalton-Whitfield Library 		658.8 HENNESSY, BRITTANY ( Send Text)
 31038000983125 DW-NONFIC Available
Sara Hightower Regional Library:
      Rome-Floyd County Library 		658.872 HENNESSY ( Send Text)
 31047003224791 NONFIC Available
Thomas County Public Library System:
      Thomas County Public Library 		YA 658.872 HEN ( Send Text)
 31054000546804 YAAREA Available
West Georgia Regional Library System:
      Ephesus Public Library 		658.872 HENNE ( Send Text)
 31057014749785 NONFICTION Available
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