Apple confidential : the real story of Apple Computer, Inc
Item details
- ISBN: 188641128X (pbk. : alk. paper)
- ISBN: 9781886411289 (pbk. : alk. paper)
-
Physical Description:
print
268 p. : ill ; 23 cm. - Publisher: San Francisco, Calif. : No Starch Press, 1999.
Contents / Notes
Bibliography, etc. Note: | Includes bibliographical references (p. 245-246) and index. |
Formatted Contents Note: | The Forgotten Founder 1 -- What Were They Thinking? 9 -- Broken Breakout Promises 17 -- The Apple III Fiasco 21 -- Code Names Uncovered 25 -- Millionaire Mania 37 -- The Strangest Bedfellow of All 45 -- From Xerox, With Love 51 -- The Making of Macintosh 63 -- Macintosh Insiders 81 -- The Greatest Commercial That Almost Never Aired 87 -- The Mac Meets the Press 93 -- Mac Models Timeline 99 -- Why 1985 Wasn't Like 1984 105 -- Big Bad Blunders 109 -- The Remarkable Rise and Fabulous Fall of John Sculley 121 -- Windows: What Went Wrong? 133 -- The Fallen Apple 143 -- Jobs After Apple: To NeXT and Beyond 167 -- The Star Trek Saga 179 -- From Diesel to Doctor 183 -- The Clone Quandary 193 -- Trademark Tiffs 207 -- The Doctor's Strong Medicine 215 -- The Copland Crisis 225 -- Happily Ever Apple? 237. |
Find similar items by subject
Subject: | Apple Computer, Inc. History Apple Computer Incorporated. Computer industry United States History |
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Library System: Library Branch Name
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Call Number / Copy Notes | Barcode | Shelving Location | Status | |
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Thomas County Public Library System: Thomas County Public Library |
338.761 LIN (
Send Text) |
50606011087122 | STACKSNF | Available |