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PR! : a social history of spin Cover Image Book Book

PR! : a social history of spin

Ewen, Stuart. (Author).

Summary: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.

Item details

  • ISBN: 0465061680
  • ISBN: 9780465061686
  • Physical Description: print
    xv, 480 p. : ill ; 25 cm.
  • Edition: 1st ed.
  • Publisher: New York : Basic Books, c1996.

Contents / Notes

Bibliography, etc. Note: Includes bibliographical references (p. 449-470) and index.
Formatted Contents Note: Pt 1. Stagecraft and truth in an age of public relations. 1. Visiting Edward Bernays -- 2. Dealing in reality : protocols of persuasion. Pt 2. "The crowd is in the saddle" : progressive politics and the rise of public relations. 3. Truth happens : an age of publicity begins -- 4. Controlling chaos -- 5. "Educate the public!" -- 6. House of truth. Pt 3. Changing rhetorics of persuasion. 7. Social psychology and the quest for the public mind -- 8. Unseen engineers : biography of an idea [ Walter Lippman ; Edward L. Bernays ] -- 9. Modern pipelines of persuasion -- 10. Optical illusions. Pt 4. Battles for the "American way". 11. Silver chains and friendly giants -- 12. The greater good -- 13. The New Deal and the publicity of social enterprise -- 14. Money talks : the publicity of private enterprise. Pt 5. Commercializing the .cosmos. 15. Public ultimatums -- 16. Engineering consensus -- Coda : The public and its problems : some notes for the new millennium

Find similar items by subject

Subject: Public relations
Public relations United States
Public relations
Relations publiques
Relations publiques États-Unis
Öffentlichkeitsarbeit
Geschichte
USA

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Call Number / Copy Notes Barcode Shelving Location Status  
Augusta-Richmond County Public Library System:
      Augusta-Richmond Co. Public Lib. 		659.2 EWE ( Send Text)
 39021423760769 ADULT Available
Conyers-Rockdale Library System:
      Nancy Guinn Memorial Library 		659.2 EWE ( Send Text)
 31015000713454 ADULT Available
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      Camden County Library 		NON FIC 659.2 E ( Send Text)
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