40+ new revenue sources for libraries & nonprofits Cover Image

Book

40+ new revenue sources for libraries & nonprofits / Edmund A. Rossman III.

Summary:

When looking for new revenue sources, it is important to keep your eyes open for opportunities, and expertise for turning ideas into products or services. Using public broadcasting as a template, Rossman provides suggestions for achieving your revenue goals and discovering new sources of funding.

Item details

ISBN: 9780838914380
ISBN: 0838914381
Physical Description: xv, 231 pages : illustrations ; 28 cm
Publisher: Chicago : ALA Editions, an imprint of the American Library Association, 2016.
Copyright: ©2016

Contents / Notes

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Part I : Foundational chapters. Current context of library funding issues and problems ; Nonprofit lessons from public broadcasting ; Borrowing from broadcasting : definitions and concepts for generating revenue ; Establishing value, statistical reports, targeting prospects ; Legal and board policy considerations ; Contracts and procedures ; Promotions : getting the word out ; Impact of technology : Internet and social media ; Grants and community partnerships -- Part II : Revenue-generating methods mini-chapters. Advertising, Acknowledgments, and Underwriting : general concepts ; Books and materials : general concepts ; Naming rights : general concepts ; Sponsorships : general concepts.