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40+ new revenue sources for libraries & nonprofits / Edmund A. Rossman III.

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Shelving Location Call Number / Copy Notes Barcode Status
Georgia Public Library Service:
      Georgia Public Library Service - Professional Collection
STACKS 025.110973 R837
(Send Call No. in Text Message)
50723010153886 Available

Item details

  • ISBN: 9780838914380
  • ISBN: 0838914381
  • Physical Description: xv, 231 pages : illustrations ; 28 cm
  • Publisher: Chicago : ALA Editions, an imprint of the American Library Association, 2016.

Contents / Notes

Bibliography, etc.: Includes bibliographical references and index.
Contents: Part I : Foundational chapters. Current context of library funding issues and problems ; Nonprofit lessons from public broadcasting ; Borrowing from broadcasting : definitions and concepts for generating revenue ; Establishing value, statistical reports, targeting prospects ; Legal and board policy considerations ; Contracts and procedures ; Promotions : getting the word out ; Impact of technology : Internet and social media ; Grants and community partnerships -- Part II : Revenue-generating methods mini-chapters. Advertising, Acknowledgments, and Underwriting : general concepts ; Books and materials : general concepts ; Naming rights : general concepts ; Sponsorships : general concepts.
Summary, etc.: When looking for new revenue sources, it is important to keep your eyes open for opportunities, and expertise for turning ideas into products or services. Using public broadcasting as a template, Rossman provides suggestions for achieving your revenue goals and discovering new sources of funding.
Subject: Library finance > United States.
Library fund raising > United States.
Nonprofit organizations > Finance.

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