The game-changer : how you can drive revenue and profit growth with innovation
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- ISBN: 0307381730
- ISBN: 9780307381736
xii, 336 p. : ill ; 25 cm.
- Edition: 1st ed.
- Publisher: New York : Crown Business, c2008.
Contents / Notes
|General Note:||Includes index.|
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
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