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The game-changer : how you can drive revenue and profit growth with innovation

Lafley, A. G. (Alan G.) (Author). Charan, Ram (Added Author).

Currently available copies

  • 8 out of 8 copies are currently available at PINES. (Show copies)
  • 1 out of 1 copy are currently available at Athens Regional Library System. (Show copies)
  • 1 out of 1 copy are currently available at Athens-Clarke County Library.

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0 current holds on 8 total copies.

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Shelving Location Call Number / Copy Notes Barcode Status
Athens Regional Library System:
      Athens-Clarke County Library
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31001001462523 Available

Item details

  • ISBN: 0307381730
  • ISBN: 9780307381736
  • Physical Description: xii, 336 p. : ill ; 25 cm.
  • Edition: 1st ed.
  • Publisher: New York : Crown Business, c2008.

Contents / Notes

General Note: Includes index.
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
Subject: Corporations Growth
Organizational effectiveness
Creative ability in business
Procter & Gamble Company
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